10 Ideas to Create a Winning Logo for Your Business

The very nature of a logo is geared towards commanding a sense of power and recognition for your business, organization or product. It can act as a symbol that represents you and your company, creating a solid identity amongst your target audience, one that portrays your business in a positive light and sends the right message. A powerful logo can create instant recall, giving the public a mental image of your business the moment they see it.

Of course, all this can only be achieved if you actually have a logo for your business. Not just any logo though, but a good one.

Here are 10 tips to consider when designing a logo and how you can create it to win for your business.

Create a Lasting Brand

Billionaire investor Warren Buffett doesn’t invest in something he’s not comfortable holding for the next 10 years. The same outlook should be applied when choosing a logo. If you’re looking at a logo, imagine seeing it every day for the next 10 years or so. If you feel like you might need to reinvent it after a few seasons, choose another logo.

Ensure the Logo Reflects what your Business is About

A business logo creates an impression of what you and your business have to offer, so it only makes sense for it to reflect your products/services, tone and identity. Some logos can look great, and may convey a part of your history or services, but only select a logo that has a clear and distinct connection to your business.

Select the Right Colors

The right colors for your logo will largely depend on your existing clientele, target audience and corporate identity. If you’re in the video game industry for example, then choosing fun and vibrant colors can be a good idea.


Large corporations spend thousands of dollars on focus groups just to develop the perfect logo. Since it’s fairly safe to say that you don’t have the same resources, the next best thing you can do is get as much feedback as you can from everyone you know.

Stay Objective

As much as that logo looks good, don’t just choose it because you “feel” it’s the right one. Be objective and let other people weigh in on the decision.

Perfect in any Size

Expect your business logo to be enlarged, shrunk and printed in either black & white or full color. Pick a logo that will look good regardless of how it’s portrayed.

Perfect on any Format

The best logos are the most versatile ones, those that look good regardless of what type of promotional material they’re placed in.

Get Professional Help

Acquiring the services of a professional graphic artist may seem expensive at first, but it’s an investment that’s worth it, especially if you have one on board who’s truly talent. Check their portfolio and their track record before hiring.

Prepare the Cash

Sadly, designing a logo for your business is a major investment. Make sure you have the necessary resources before undertaking this project.

Do you really need a Logo?

A logo is a big step for any business. It’s almost a coming of age of sorts. If your business is a very early startup comprised on no more than 4 people including yourself, you may want to invest your resources on generic but elegant business cards and letterheads.